YouTube has launched a new AI-powered playlist feature for Android and iOS users, exclusively available to Premium subscribers. With this feature, users can instantly create customised playlists simply by describing the kind of music they want to hear — whether it’s a specific genre, mood, or theme.
This initiative forms part of Google’s broader strategy to integrate more AI technology across its platforms. At the same time, as competition intensifies in the music streaming industry, YouTube Music is enhancing its Premium offerings to make them more appealing.
How the AI Playlist Feature Works
According to information shared on X, YouTube Premium and YouTube Music Premium users can now create playlists using text or voice prompts.
To use the feature, users need to:
- Open the Library section in the YouTube Music app
- Tap the New button
- Select the AI Playlist option
- Enter a prompt using text or voice
Users can choose general requests such as “indie pop” or “90s classic hits.” Alternatively, they can provide more specific prompts like “a progressive house mix for a chill party.”
However, Google has not yet clarified how much editing control users will have after the playlist is generated.
Rising AI Competition in Music Streaming
This feature arrives at a time when music streaming platforms are rapidly adopting AI-based discovery tools. Spotify recently introduced its own prompt-based AI playlist feature. Meanwhile, Amazon Music and Deezer have also added AI-powered playlist and radio features.
With this update, YouTube Music strengthens its position in the AI-driven streaming race.
Moving Beyond AI Radio to Playlist Creation
YouTube Music has previously experimented with AI features. The company introduced a feature called “Ask Music” and tested AI-based radio generation.
Now, it has integrated the AI Playlist feature directly into the playlist creation process. As a result, users get a curated playlist tailored to their preferences instead of a radio-style stream.
Strategy to Strengthen Premium Services
This update also supports YouTube’s strategy to boost its Premium subscriptions. The company continues to add exclusive features for paid users while testing certain limitations for free-tier accounts. For example, some ad-supported users now have restricted access to song lyrics.
Recently, Google announced that it has surpassed 325 million paid subscribers across Google One and YouTube Premium. This figure highlights strong growth in its subscription ecosystem.
Overall, the AI Playlist feature represents another significant step toward delivering smarter and more personalised listening experiences for YouTube Music Premium users.