After a series of successful collaborations in fashion, beauty, and lifestyle with world-famous brands such as GUCCI, FRED, ALO, Laneige, Jin Ramen, and Dongwon Tuna, BTS’s Jin has now entered the hair beauty industry as the global ambassador of Lucido-L.
This marks his 11th brand partnership, further cementing his position as one of the most trusted and in-demand advertising stars worldwide. Lucido-L launched brand-new campaigns featuring Jin — including stunning photoshoots, promotional videos, and product showcases — across its official website, social media, and YouTube, instantly grabbing massive fan attention.
Living up to his title as “Worldwide Handsome,” Jin perfectly embodied the brand’s elegant and powerful image. This collaboration is set to grow even bigger, with nationwide TV commercials in Japan beginning October 14.
Although his ambassadorship was announced only two days ago, the impact has already been phenomenal. Sales, stock prices, and media coverage have skyrocketed, marking a historic milestone for the brand. On September 18, 2025, the Financial Times reported that Mandom Corporation, Lucido-L’s parent company, hit its highest stock value in 52 weeks — closing at 2,306 yen on September 16, reflecting a 78.5% surge this year and an 81.8% increase over the past 12 months.
Trading volume on the stock market also spiked, nearly 290% above the daily average, while product sales soared within just a few days of Jin’s announcement.
The most impressive part is the media effect. While Lucido-L was already strong in Asian markets like Japan, Taiwan, Thailand, Singapore, Malaysia, and Indonesia, it had little recognition in Europe, America, and Vietnam. But thanks to Jin, global interest has exploded — with the hashtag #JINxLUCIDOL trending worldwide and fans showing overwhelming support for the brand.
Industry experts are calling this the classic example of the “Jin Effect” — where his name alone is powerful enough to excite both consumers and investors.
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Fans and market watchers reacted with pride and amazement:
- “Kim Seokjin’s impact is unmatched. I’m so proud of my king!!”
- “Only Jin can make a Japanese brand trend globally in just two days.”
- “Lucido-L hit the jackpot with Jin. He truly is their golden goose.”
- “This is the power of Worldwide Handsome — beyond imagination.”
With every new collaboration, Jin proves once again that he is not just a brand ambassador, but a market-shaping force capable of redefining the success of an entire industry.