Instagram Reels has become one of the most widely used features on the platform today. It offers short videos across various categories such as fitness, entertainment, lifestyle, and education. Last year, Meta also tested a Reels-first approach in India, where content recommendations were driven by users’ viewing habits.
However, over time, many users start noticing that their Reels feed feels repetitive or no longer reflects their changing interests.
If your feed is filled with unwanted videos, repeated trends, or content you no longer enjoy, resetting Instagram’s Reels algorithm can be a useful option. Doing so may help refresh recommendations and improve your overall experience.
Why Does Instagram Keep Showing Similar Reels?
Instagram’s algorithm works largely on user engagement. It tracks how you interact with Reels—whether you watch a video till the end, replay it, like it, comment on it, or share it. Based on these interactions, the app continues to suggest similar content.
Sometimes, even accidental engagement—such as watching a video for a few extra seconds—can influence the algorithm. As a result, related Reels may appear repeatedly in your feed.
Additionally, user preferences change over time. Content that felt interesting a few months ago may no longer appeal to you. In some cases, users may also come across irrelevant or disturbing content, making a reset necessary.
How to Reset Instagram’s Reels Algorithm
Instagram provides a built-in option to reset suggested content. Follow these steps to refresh your Reels feed:
- Open the Instagram app and go to your profile
- Tap the three-line (More) icon in the top-right corner
- Select Content Preferences
- Tap Reset suggested content
- Review the information displayed on the screen and agree to the terms
- Tap Reset suggested content again to confirm
What Happens After the Reset?
Once the reset is complete, Instagram will gradually rebuild your recommendations. Initially, you may see a broader mix of content that differs from your usual preferences. Over time, the algorithm will adjust again based on your new interactions.
According to Instagram, this reset cannot be undone, so you should proceed only if you are sure you want to completely refresh your Reels feed.
After resetting the algorithm, engaging thoughtfully with content you actually like will help Instagram deliver Reels that better match your current interests.