Japanese outdoor lifestyle brand Snow Peak has officially announced BTS member V as its new brand ambassador. The announcement was made on August 21, 2025, through a teaser video titled “He is coming!” released on the brand’s official platforms. In the short clip, V can be seen lying on the grass in a calm and natural setting, immediately delightful fans with his charming aura.

The teaser quickly went viral on social media. BTS fans, also known as ARMY, admired the collaboration wholeheartedly. Many jokingly commented that they had never been interested in camping gear before, but now they would consider buying Snow Peak products because of V. Industry experts believe this campaign is a smart move, using V’s global popularity to reach new markets. Early reactions suggest that this strategy is already proving successful.

Meanwhile, V has been very active on Instagram. Recently, he shared workout videos from the gym where Jungkook also appeared. Fans were thrilled to see both of them together and appreciated their friendship as well as their impressive fitness progress after completing military service.

 

 

This partnership with Snow Peak comes at a time when BTS members are slowly returning to promotional activities after finishing their individual schedules and military duties. Becoming the face of a major Japanese brand highlights V’s growing influence in fashion and lifestyle, while also proving that BTS still holds strong power in global endorsements.

By teaming up with V, Snow Peak is not only leveraging his star power but also benefiting from the loyalty and purchasing strength of BTS’ worldwide fanbase.