Jung Hoseok, known worldwide as J-Hope, once again proved that he is the undisputed king of fashion and charisma. The BTS star shared pictures on Instagram, giving fans an exclusive glimpse of his visit to an art exhibition held in Osaka, Japan.

The exhibition, designed by Shohei Shigematsu of OMA, celebrates Louis Vuitton’s 170 years of heritage and craftsmanship and is tied to the preparations for World Expo Osaka, Kansai 2025. As Louis Vuitton’s global ambassador, J-Hope attended the event in complete style, seamlessly blending art with fashion.

From striking poses amidst glowing circular displays to admiring rare Louis Vuitton collections and archival treasures, J-Hope appeared to thoroughly enjoy the entire experience.

In the photos, he was seen donning a chic look—white T-shirt, beige jacket, printed pants, and sneakers—posing happily against illuminated installations and modern artistic setups. Later, he also shared snapshots from a hotel room with breathtaking city skyline views. Keeping it simple yet impactful, he captioned the post with just a “💯” emoji, paired with Justin Bieber’s track SPEED DEMON.

J-Hope’s Journey with Louis Vuitton

In February 2023, J-Hope was officially appointed as a brand ambassador for Louis Vuitton. By June that year, he starred in his first campaign, promoting the iconic Keepall bag. The campaign showcased his signature dance moves and further strengthened Louis Vuitton’s growing popularity within the BTS fandom.

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BTS’ Grand Comeback in 2026

Meanwhile, BTS is preparing for a highly anticipated comeback. During a Weverse livestream in July, the group announced that they would release a new album in spring 2026, followed by a world tour. According to reports, the members have been staying in Los Angeles for the past two months, collaborating with international producers and composers on their upcoming project.