Apple and Google have agreed to implement four important reforms in their app marketplaces. These changes aim to improve fairness and transparency for developers.
The Competition and Markets Authority (CMA) announced the decision on Tuesday. Previously, the regulator had raised concerns about the companies’ dominance in the mobile app ecosystem. Therefore, it pushed for clearer rules and stronger safeguards.
Why the CMA Intervened
Last October, the CMA formally reviewed Apple and Google’s mobile platforms. After that review, the regulator decided to act quickly. In particular, it wanted to protect third-party developers and promote healthy competition.
According to CMA Chief Executive Sarah Cardell, these commitments will strengthen the UK’s app economy. Moreover, they will give developers more confidence to innovate and invest.
Fair and Transparent App Review Process
First, both companies will review app submissions in a fair and objective way. In addition, they will provide greater transparency during the review process.
Importantly, Apple and Google will not favor their own apps over competing services. As a result, developers will compete on equal terms. Furthermore, this move should reduce concerns about platform bias.
Objective and Non-Discriminatory App Rankings
Second, both companies will apply consistent standards when ranking apps. Previously, developers worried about unfair ranking practices. Now, however, Apple and Google have committed to neutral evaluation systems.
Consequently, app visibility will depend on performance and quality rather than company ownership. This step, therefore, improves trust in both marketplaces.
Stronger Safeguards for Developer Data
Third, the reforms focus on protecting developer data. During the app review process, companies collect important information. From now on, Apple and Google will safeguard that data carefully.
Additionally, they will not use this information for competitive advantage. Furthermore, both companies will publish key statistics. These include:
- Total apps submitted
- Apps approved or rejected
- Appeals filed
- Average review time
- Number of complaints and outcomes
As a result, developers will better understand how the system works.
Apple to Improve Interoperability Access
Finally, Apple will simplify interoperability requests related to iOS and iPadOS features. Developers will find it easier to request access to certain system capabilities.
Moreover, Apple will review these requests fairly and objectively. In addition, the company will publish data about the number of requests received, their outcomes, and response timelines. Therefore, developers will gain more clarity about the process.
Monitoring and Possible Enforcement
The CMA will closely monitor how both companies implement these commitments. If either company fails to comply, the regulator may introduce formal conduct requirements.
Meanwhile, Google stated in a blog post that its Play Store policies already follow fair standards. However, the company welcomed collaboration with the regulator. It also noted that the new commitments will further clarify its review, ranking, and data practices.
Overall Impact on the App Ecosystem
Overall, these reforms represent a significant step toward improving transparency in the UK mobile app market. Not only do they protect developer data, but they also promote fair competition.
As a result, developers may feel more confident building and scaling apps on Apple’s App Store and Google’s Play Store platforms.